Bidstream Data and its Relevance
The ‘Bidstream data’ is something we should know about since we live in a data-driven world where ads are auctioned in real-time within fractions of a second. Bidstream data is essential to the programmatic advertising system, where advertisers and publishers connect and transact through fully-integrated ad exchanges.
Bidstream data is the valuable information the publisher sends, such ...
Marketing Personalization Affected By Changing Consumer Demand
Marketing personalization is the primary key by which you can future-proof your business by evaluating and addressing the everchanging customers’ needs and aspirations. A recent study (the next in the personalization report 2021) depicts that those Companies that take an all-inclusive approach and outshine competitors in demonstrating intimacy with customers generate rapid revenue and business growth. Advertisers ...
Scaling Up Data Activation for Useful, Personalized Experiences
Data is the modern-day equivalent of oil in the digital world. If you possess quality, secure data, chances are that you’ll do far better than the competition. There’s a catch though, while possessing copious amounts of data is a viable practice, extracting and working upon its insights is easier said than done. If done the right way, ...
Data-Driven Intelligence for Full-Funnel Marketing
Data has become perhaps the best driving force of modern-day businesses. In fact, it is perhaps the best time to be a part of a data company and witness the paradigm shift as it takes place. Back in 2008, 3 out of 10 companies considered a data-driven approach as the viable option. As of 2021, this number has increased to 7 ...
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