Using website personalization to Boost Customer Engagement
Across all online platforms, including personalized website content, social media channels, or even their YouTube or Spotify premium playlist, 81% of consumers today expect brands to learn about them and offer them individualized content. Users yearn for a personalized experience that will speed up, simplify, and, above all, make their decision-making process intuitive.
However, some brands might still struggle ...
4 Suggestions To Increase Marketing ROI Over The Holidays
The holiday season brings forth a plethora of opportunities for buyers and sellers alike. It’s a win-win situation for all of us. As per the numbers, this year’s holiday e-commerce activity shows an estimated increment of 15.5%. This brings the total number to a staggering $236 billion when it comes to overall holiday e-commerce activity. In case you’re wondering ...
7 Tips for Writing Captivating Email Subject Lines
With the number of users climbing from 4 to 4.6 billion by 2025, what better platform to run your marketing campaign than emails!? While email campaigns drive tremendous returns to your initial investments, at times it becomes a bit difficult to create new templates to support the ever-increasing marketing needs. Personalization has become the key aspect of ...
How to Maximize your ROI with Rich Media Ads?
Rich media advertising has become increasingly popular because it may significantly increase website engagement and CTR (Click Through Rate). Rich advertising is getting more varied as a result, and many publishers see the benefits of using them.
Rich media ads are a terrific way to be successful if you’re a publisher looking to leverage the power of digital ...
The Best Ways to Assess Marketing Results
The majority of companies today focus on influencing behavior. Businesses are working towards converting cold contacts into their clients. The task can be accomplished with the creation and implementation of the proper marketing strategy. A marketing plan is deemed successful if it lowers the cost of customer acquisition while raising the company’s value. If a strategy ...
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